While I was still a student in graduate school I worked at a restaurant in the evenings. A good portion of my coworkers were also in school and serving tables at night. Restaurant hours are great for students who have classes during the day but still need to make a living at night. A fellow server was always telling me about her classes in marketing and accounting that sounded pretty intriguing. I was a physical science student, so the strategies that were implemented with things like social media marketing and web page development sounded like a different language. I was used to pipetting liquids in vials in sterile environments. Being near a professional kitchen and seeing the chefs work actually reminded me a lot of a science lab. But anyway, I listened to my friend talk about her homework assignments and her potential internships and I started to feel like I was out of touch with my own modern world.
If you are exposed to any sort of media than you constantly hear those buzzwords involving the hustle and bustle of business, like web design, social marketing, customer development, media strategies, and all sorts of other combinations of those words that I cannot completely define. I have a good idea about what web development and design is since I have seen the internet once or twice before. I guess I just never fully understand that today entire careers are focused on these marketing and business strategies. If I were to really think about how I come to find new businesses I would have realized the importance of this trade a long time ago.
Each time I am seeking a business to provide a service or to sell me something that I need, I first search online. I place a lot of emphasis on a business’ webpage in order to determine is merit and reputation. If they have a great website, I assume that they care about what their customers think, and also that they have been successful enough so far to hire a great web development team. Clean and modern web pages that offer lots of information about the business pull me in immediately. If I come across a web page that has link errors, no aesthetics, or doesn’t provide the information about their products or services that I am looking for, I discredit the business in my mind and keep searching.
Now that we have both graduated and moved on to our respective careers, my former coworker has happily been placed into a position with an online marketing firm that she absolutely loves. She is gaining experience quickly in social media marketing and web page promotion, design, and development. Each time I do a google search for something new I think of her and what hand she had in placing certain businesses on the top of my search list. She provides a lot to her clients like online tracking tools to check their marketing progress, as well as added video production and branding to those who request it.