Campaigning 2.0

Dave has a great post looking at a specific political campaign (the Conservative "Honest Food" campaign) and suggesting how it could be improved to be more in the spirit of Web 2.0 and really give people a chance to interact (and make it fun). Dave's points and suggestions are quite general and I think they would apply to any public sector organisation trying to build interest and activity just as much as to political campaigners. In either case the underlying message is: if you want to get people involved, you have to make it fun and let them shape things.