Advice on embracing social media
The US Federal Web Managers have made a plea for greater use of social media by US public agencies and work through systematically the barriers that are currently holding this back and how to overcome these barriers. A useful list (and quite a few barriers that would not have immediately occured to me).
http://www.usa.gov/webcontent/documents/SocialMediaFed%20Govt_BarriersPotentialSolutions.pdf