Pain in the Ad

A great story to illustrate the power of social media is the recent firestorm sparked by an Ad for Motrin who sell pain relief. I am sure their marketing staff needed it after their ad offended lots of mums (and dads?) who shared their anger via Twitter, Facebook, blogs etc etc. The video is the original ad and here is a link if you want to explore the firestorm http://scottgavin.info/?p=238